Kenya taps into diaspora community to grow visitor arrivals
NAIROBI, Oct. 13 (Xinhua) -- The Kenya Tourism Board (KTB), a state-owned marketing agency, on Sunday launched a campaign leveraging the country's missions abroad to increase tourist arrivals.
June Chepkemei, KTB chief executive officer, said Kenyan missions abroad would play a crucial role in augmenting the campaign, dubbed 'Ziara Kenya: One Diaspora, One Tourist," which seeks to harness the over 3 million Keny