IT’S officially pink Diet Coke season.
The iconic fizzy drink cans turned pink for the first time ever in October last year.
And now, they’re a rosy shade once more to mark Breast Cancer Awareness Month.
Shoppers have been stopped in their tracks whilst shopping in Asda stores over the weekend after finding the vibrant multipacks.
The supermarket has re-released pink Diet Coke for its Tickled Pink campaign for Breast Cancer Awareness Month.
Women across the UK have taken to TikTok to share their excitement at the return.
Millie Grims shared a video of her nabbing a box and belting it up in her car.
The 20-year-old from Manchester wrote: “Oh my god, girls, run to Asda.
“Obsessed – and for such an amazing cause.”
The multipack of 30 will set you back £10, which works out at roughly 33p a can.
Millie’s viral video had a sea of comments of fellow Brits dubbing the limited edition packaging as “so cute” and crying that they “needed some”.
“They’re just so aesthetic… it would be rude not to,” one penned.
“Running to Asda right now,” another beamed.
It’s the same classic Diet Coke (with the same flavour and colourings), so you don’t need to worry about navigating a new taste.
Asda Tickled Pink has been running for 28 years and has raised a phenomenal £92 million for breast cancer charities, Breast Cancer Now and CoppaFeel!
Other items that have turned pink to mark the month are Heinz Baked Beans, Marmite, Candy Kittens, Walkers Crisps and Hellmann’s Mayonnaise.
Asda has turned a number of branded food items pink to mark Breast Cancer Awareness Month this October...
Bosses have even said that some of the products include vital breast awareness information on their packaging to highlight the importance of regularly checking your boobs, pecs and chests.
Kris Comerford, Asda’s Chief Merchandising Officer said: “We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink.
“It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household and clothing items.
“For the second year running, Asda reward customers who purchase four products from the Tickled Pink range will also receive £1 back in their cash pot.”
