During India's festival season, consumer spending peaks, driving robust economic activity. Success hinges not just on alluring deals but on brand trust, defined by authenticity, ethical practices, and data security. Brands like Tanishq, HUL, and FabIndia excel by prioritizing transparency and social responsibility. The e-commerce boom necessitates data protection, with Amazon setting benchmarks. Effective customer service and ethical campaigns further enhance consumer loyalty during these high-spending periods.
