KIM Kardashian has just announced the latest lingerie addition to Skims – and she swears it’s “game-changing”.
The reality-star-turned-entrepreneur has created a bra with interchangeable thin straps so that you can pair it undetected with up to 30 styles of tops or dresses.
Among the styles it is suitable for are backless, halter and one-shoulder.
Fans have declared that “Kim needs some type of award” for the creation, which has silicone beads in the cup to ensure the bra sticks and holds to all boob shapes and sizes.
The 43-year-old announced the lingerie innovation on Instagram yesterday.
It will reportedly be available to buy in the UK from the Skims website at 5pm today, and will likely be stocked in Selfridges in the near future if you don’t want to pay import fees.
It comes in six skin colour hues and is sized up to a G cup, with each bra costing £58.
“I’m so excited to introduce our Multi-Way Bra,” Kim said in a video.
“This bra, you can wear it 30 different ways.
“It’s so crazy.
“It’s designed for every single neckline and style you could possibly imagine.”
The mum-of-four then tried it on herself to showcase how versatile the design is, pairing the various strap combinations with a halter-neck dress and a one-shoulder gown.
“I’ve never seen a bra like this before,” Kim said.
“And the straps are so thin… and I just love the way that it shapes my boobs.”
Fans were in shock at how “clever” the design is and begged Kim: “Take my money!”
A blurb on the bra reads: “One solution for all your needs.
Fabulous writer Georgette Culley, 36, gave Kim Kardashian's infamous 'Nipple Bra' a whirl for on-street reviews. Here was her experience...
It’s lunch time in London and I’m out on Liverpool Street stopping passers-by to ask them what they think of my newfound assets.
The push-up bra has given me an instant boob job and my nipples look harder than Tyson Fury.
As it’s a bit nippy outside, my breasts may look real to those who aren’t familiar with the new padded bra.
It’s not long before I start getting wolf whistles and double takes.
“You look a bit cold love, need me to warm you up,” says a guy, as I walk past.
He nudges his mate and they both flash me a cheeky grin.
Around the corner, there’s a group of builders who seem to be enjoying the view.
I ask one to kindly put down his tool, as it were, and come and speak to me. I ask him if he’s heard of the new Skims bra.
“I haven’t but my Mrs has,” he laughs. “It looks gorgeous on you though.”
He tells me how his builder pals spotted my boobs “a mile off”.
Around the corner in Finsbury Circus Gardens, I find Alex, 32, an investment banker from London.
“Honestly I could look at them all day but I’m trying to be respectful,” he tells me.
Despite this, he says he wouldn’t buy the bra for his girlfriend as there’s “other bras” he’d rather get her.
“This game-changing, lightly lined underwire bra is designed with four strap loops and removable straps that can be adjusted to wear 30 different ways – with every neckline and for any occasion.
“Features a plunge neckline, interior silicone technology for max grip and side boning for added support.
“Some of the ways to wear it include: halter, strapless, one shoulder, criss-cross, and so many more.
“Pair the removable, adjustable centre back strap with a bra extender for an invisible look under low-back styles.”
The last innovative piece of lingerie Kim designed for Skims was a controversial nipple bra.
Some women hailed the £53 Skims bra as “empowering”, while others slammed it for reducing women to “walking sex dolls”.
