Mumbai (Maharashtra) [India], October 9: OTM Mumbai has been named the #1 travel trade show in India and Asia in a customised market research study commissioned by Fairfest Media Limited which was conducted by NielsenIQ - the world's leading consumer intelligence company. The customised research, conducted among participants and visitors who have attended two or more travel trade shows in the region, found a 'significantly higher quantum of respondents stating OTM (Mumbai) to be the leading show at a National, Regional and Asia level' -- outperforming other major shows in the region, including ITB Asia, ITB India and SATTE Delhi. The customised study, conducted by NielsenIQ -- the world's leading consumer intelligence company and commissioned by Fairfest Media, indicated that travel industry professionals who attended multiple trade shows in the region identified OTM as a leading travel trade show in India and Asia.
