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I've been covering big deal holidays like Black Friday and Prime Day for nearly a decade now, but it takes a lot to get me truly excited about a deal. In my humble opinion, 15% or 20% is barely a discount; it feels more like a tax credit or shipping rebate (though if you're shopping Prime Big Deal Days, you won't have to worry about shipping costs). No, show me the deals that are 50%, 60%, or 70% off or more, and then we can start talking about a true bargain.
Now that the fall Prime Day event is finally here, I've curated a list of deals that meet or exceed my personal benchmark for a good deal: 50% off or more. I've done it mostly for my own benefit, but I'm also sharing it with you because I'm kind and benevolent and want to see more truly good deals in the world. (Also, it's my literal job.)
The deals below have all been vetted by our team of experts who have been hunting round-the-clock for the best Prime deals on items we've personally tested and recommend. Of course, some of the biggest discounts of the day are on Amazon's own devices, like the Echo Pop (down 55%), Fire TV Stick (50% off), and Echo Buds (also 50% off), but there are plenty of great sales on other top brands like iRobot, Champion, and Coach.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for the full selection.
