TIKTOK’s beer poster trend is really getting some tails wagging.
The trend involves placing your photo into your very own beer ad and it’s pretty simple to recreate.
This craze where people photoshop themselves into a virtual beer poster is a viral sensation that first began in 2021.
The trend has amassed more than 50million views already, and the numbers just keep racking up.
It’s popularity has had people signing up for photo-editing apps so that they can recreate their own beer poster.
The beer poster trend follows on from the Vogue challenge of 2020 which saw millions of TikTok users turn photos of themselves into glossy magazine covers.
Women have featured in beer advertisements for decades.
In the 1950’s, Schlitz and Budweiser were among the brands that first featured women in their ads.
Early representations of women in beer adverts often portrayed women in a domestic capacity, with stereotypical images of women serving men beer in the posters of the time.
In the early 1990s and even up to the turn of the century, the use of women in beer advertising reached its peak.
In 1989, Pamela Anderson famously featured as the”The Blue Zone Girl” for Labatt beer.
Later, Pamela featured in a famous Miller Lite commercial in 2003.
Miller Lite later apologised for using women in bikinis to sell beer.
In 2019, in an attempt to recognise the cultural shift towards positive representation, Budweiser reimagined earlier print ads of the 1950’s in honor of International Women’s day.
Budweiser said: “Our country and culture have evolved over time and our advertisements should reflect this.
“Which is why this year [2019], we are reimagining our ads of the past, to better portray balance and empowerment.
“Budweiser is proud to partner with SeeHer, an organisation devoted to the accurate portrayal of women in media and advertising.
“Today only 61% of ads positively portray women.
“We want to do our part to see an advertising world that is 100%.
“Budweiser is committed to ensuring that our advertising represents men and women equally and helps eliminate gender bias.”
With this modern day trend, women take empowerment into their own hands, deciding how they want to be represented.
With the help of a few photo editing apps, users have been getting creative with their posters.
Some have chosen to create funny spoofs, while the majority have gone for the provocative 90s look.
To create your own beer ad follow these simple steps:
