AN URGENT search has been called to find a seven-year-old boy after he was found safe and well.
Jay went missing from the Asda, in Creechbarrow Road, in Taunton, this evening and sparked a police appeal for information.
He was wearing a red and blue Newcastle football shirt, as pictured above, with black shorts and green trainers.
Avon and Somerset Police confirmed the schoolboy has now been found safe and well.
A spokesperson said: “We are pleased to confirm seven-year-old Jay has been found safe and well.
“Thank you for everyone who shared our appeal and supported our enquiries.”