Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account.
Details. Google Ads sent an email sent to users about the change:
What to do. You will need two details to complete a transfer:
Google Ads support page. Transfer your client account to another agency
Why we care. As Georgi Zayakov put it on LinkedIn: “Finally, advertisers may now initiate this change directly within the Google Ads manager account themselves, without needing to reach out to the support team.”
The email. Here’s a screenshot of the email, shared by Zayakov:
