Over the course of six decades, Famous Footwear has navigated many ups and downs in the consumer market, all by maintaining a consistent focus on families and providing must-have styles at affordable prices. The tagline coined by founder Neil Moldenhaur in 1960 still holds true: “Brand name shoes for less.”“At our core things haven’t really changed about who Famous Footwear is: We’re still a footwear retailer that offers great national brands at a great value,” said Mike Edwards, who was named president of the St. Louis-based chain on Nov. 11, after 12 years with parent company Caleres. (Edwards took over from Molly Adams, who exited for another opportunity.)Caleres’ chairman, president and CEO, Diane Sullivan, agreed: “Famous Footwear is a brand that is trusted and loved. We are fiercely dedicated to having a deep understanding of our customer, and we can deliver her the experience and brands she is looking to buy for her entire family.”However, though much is similar, Famous Footwear...
