HEINZ has sparked a rush to buy baked beans in a new style tin that corrects a commonly made storage mistake.
Many people are unaware of a simple trick that ensures “every last bean” gets out of the can.
Whether enjoying baked beans as a side at dinner or with toast for breakfast, it can be frustrating getting them all out of the can.
Professor Charles Spence, who specialises in food design at the University of Oxford, said the problem is caused by the shape of tins.
“The cylindrical shape and narrow opening of Heinz Beanz tins, the beans become trapped in unreachable angles, only made more difficult due to the thick sauce that is distinctively Heinz,” said Spence.
“However, when stored upside down, the beans don’t settle at the ‘bottom’ of the tin, making it easier to enjoy every last bean.”
Gravity is not in home cooks’ favour when it comes to shaking the beans out.
However, the issue can be easily resolved by storing the cans upside down to prevent settling at the bottom.
Heinz has announced the release of Limited Edition Upside Down Beanz for £1.40 per can to help people get into the habit of storing them correctly.
“We go all in to make the best-tasting Baked Beanz in Britain – from sourcing beans that are brimming with goodness, to making our rich and thick sauce,” said Alessandra de Dreuille, the director of meals at Heinz.
“So, it’s no wonder our customers go to irrational lengths to enjoy every single bean from their tin.
“We hope our upside down label makes more people aware of the hack and they continue to store their beans upside down even after this limited-edition release runs out.”
Research by the manufacturer revealed that around 40% of Brits eat baked beans weekly.
One in ten foodies have confessed to struggling to get any remaining beans out of the tin.
Social media users were surprised by the announcement that Heinz was correcting the issue with the release of limited edition cans.
“Checks the date—-nope, not the 1st of April,” a user on X wrote.
Other social media users said they were already storing their cans upside down.
“I’ve been storing beans upside down for years. I think I learnt the trick from Facebook,” one person said on X.
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“I open it on the bottom side,” another quipped on Facebook.
A third revealed they use a spoon to get any beans that are stuck in the can.
“Jeezuz. People do not have spoons in their households?” they said.
“I wonder how I can have survived to this age without upside-down tins.”
Over two million cans of baked beans are eaten by Brits every day.
