After losing the White House in 2020, former President Donald Trump faced potential financial trouble as he lost business from former corporate investors who no longer wanted to be associated with him.
However, Forbes reports that Trump quickly found a new way to recoup any losses: His highly dedicated fan base.
As Forbes puts it, Trump supporters have shown that they will "buy almost anything from him, at virtually any price."
In fact, Forbes writes that since leaving office, Trump has cashed in by selling "a random assortment of internet-fueled hucksterism encompassing coffee table books, NFTs, Bibles, even bits of the suit he wore to debate Joe Biden in June."
The NFTs in question are a series of digital trading cards that depicted Trump in a variety of heroic stances and sold for $99 each.
While there was skepticism about the NFT initiative even from many Trump advisers, they sold out almost instantly and Trump has since released new batches of the digital trading cards for fans to buy.
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However, Forbes notes that Trump supporters' devotion could come back to haunt them if they've invested significant sums into shares of Trump Media and Technology, the parent company behind his Truth Social platform.
Specifically, any attempt by Trump in the coming weeks to cash in on his own stake in the company would likely take a sledgehammer to smaller investors who put their money into the firm.
"Selling roughly 60% of the social media company all at once, or even in decent-sized chunks, could crater the share price—and leave him with less," writes Forbes. "His challenge: how to keep his most fervent supporters trusting that he’s committed to the company while simultaneously dumping shares on those same people."
