Why is every blockbuster video game now some kind of live service game? Speaking as a clueless idiot, the explanation I find most convincing is that it's an attempt to bridge the gap between the returns publishers want from video games, versus how much we're able or willing to pay upfront. "Triple-A" projects now cost exorbitant sums to develop, partly thanks to wider economic inflation, but also because publishers have spent decades teaching players that every sequel has to be More and Shinier. Premium game prices have not risen in proportion, and investors want growth, as they do.
Live service games sneak around this difficulty by dragging out the time we spend playing them. Whether premium or free-to-play, they seek to install themselves as habits by means of regular, planned updates and additions. This is time that can be monetised by way of a subscription model, time in which other products may be sold to you, like skins and paintjobs, and time that becomes a commodity in itself, "engagement", which can be transmuted and exploited to various end. I'm not sure it's ever been expressed this way in any press release boast about longevity, but the unspoken principle/logical extrapolation seems to be that ideally, a live service game should keep us plugged in and plugging away till we die.
