September 17 – AC Milan have announced a new strategic collaboration with Dyson as the club gears up for a return to UEFA Champions League action tonight.
The Dyson OnTrac headphones will be the highlight of the collaboration, as Dyson aims to utilise the club’s popularity to attract attention to its new product.
Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to announce this collaboration between AC Milan and Dyson,
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