NASCAR fans attending the Cup race on Sunday were lucky to be located in the beautiful area of Watkins Glen. As they gasped at the exciting events during the race they were able to breathe in clean mountain air under a rain-free sky. Folks at home didn’t get the surrounding forest, but they did get to see a rousing race as well. There were commercials, of course. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Go Bowling at the Glen
Start time to record race/commercial periods: 2:46 PM
End time to record race/commercial periods: 5:49 PM
Total minutes of complete race broadcast: 183
Minutes of race broadcast: 162
Minutes of traditional commercials: 21
Minutes of side-by-side commercials: 12
Total number of commercials: 81
Total number of companies or entities advertised: 37
Total number of traditional commercials (not split-screen): 50
Total number of companies or entities advertised: 26
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 25
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Xfinity (10 times); Sonic (6 times); IHOP (6 times); Toyota (5 times); Ashley Furniture (5 times); Golden Corral (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Xfinity Series on CW thecw.com/Xfinity – 4
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 2
‘The Old Man’ on FX fxnetworks.com/shows/the-old-man – 1
Paramount + paramountplus.com – 1
‘The Anonymous’ usanetwork.com/the-anonymous – 1
‘Brilliant Minds’ on NBC nbc.com/nbc-insider/show/brilliant-minds – 1
Total: 10
Movies
‘Transformers One’ transformersmovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
BathFitters.com bathfitters.com – 1
Mattress Warehouse mattresswarehouse.com – 1
TriStarFord.com – 1
Total: 3
Restaurants/Food
Sonic sonicdrivein.com – 5
IHOP ihop.com – 5
Wendy’s wendys.com – 2
Perdue perdue.com – 1
Total: 13
Beer/Alcohol
Traveller Whiskey buffalotracedistillery.com – 1
Total: 1
Car/Truck/Bike
Toyota toyota.com – 2
Toyota.com/Racing – 2
Total: 4
Insurance/Health
BentCarrot.com – 2
Progressive progressive.com – 1
InspireSleep.com – 1
Total: 4
Wireless Phone
Mint Mobile mintmobile.com – 1
Total: 1
Legal
Edgar Snyder edgarsnyder.com – 2
Total: 2
Technology
Xfinity.com xfinity.com – 3
Total: 3
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 4
Rinvoq rinvoq.com – 2
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
PODS pods.com – 1
Total: 8
Race brdcast times: // Comm. brdcast times:
2:46 PM – 2:50 PM – 4 // 2:50PM – 2:52 PM – 2
2:52 PM – 2:56 PM – 4 // 2:56 PM – 2:58 PM – 2
2:58 PM– 3:17 PM – 19 // 3:17 PM – 3:19 PM – 2
3:19 PM – 3:29 PM – 10 // 3:29 PM – 3:31 PM – 2
3:31 PM – 3:43 PM – 12 // 3:43 PM – 3:46 PM – 3
3:46 PM – 3:49 PM – 3 // 3:49 PM – 3:52 PM – 3
3:52 PM – 4:00 PM – 8 // 4:00 PM – 4:03 PM – 3
4:03 PM – 4:19 PM – 16 // 4:19 PM – 4:21 PM – 2
4:21 PM – 4:36 PM – 15 // 4:36 PM – 4:37 PM – 1
4:37 PM – 5:07 PM – 30 // 5:07 PM – 5:08 PM – 1
5:08 PM – 5:49 PM – 41 // 5:49 PM – checkered flag
Total race brdcst time: 162 // Total comm. brdcst time: 21
Number of companies featured during broadcast: 21
(Go Bowling gobowling.com ; Seneca Lodge senecalodge.com ; South Point Casino southpointcasino.com ; Coca-Cola, Coke Zero Sugar; Monster Energy, Monster Energy Rio Punch; Busch Beer; Traveller Whiskey; Toyota; Geico; Progressive; WeatherTech WT.com ; BuildSubmarines.com ; Ashley Furniture; Credit One Bank; Draft Kings; Xfinity, Xfinity Mobile; Straight Talk; Golf on NBC, Peacock & Golf Channel; College Football on NBC & Peacock; Super Moto Cross World Championship on Peacock; NASCAR.com/RaceTicketsPromo ; NASCAR.com/FanRewards ; Xfinity Series comes to CW theCW.com)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:36 PM – 3:39 PM
Coke Zero Sugar; Applebee’s; Verizon/FrontLine ; Ally Bank; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
4:08 PM – 4:11 PM
Progressive; Xfinity; IHOP; Ashley Furniture; WeatherTech WT.com ; ‘Scare Tactics’ on USA
4:45 PM – 4:47 PM
Golden Corral; Traveller Whiskey; Valvoline; Wendy’s; Safelite; Golden Corral; ‘Friday Night Smackdown’ on USA
4:58 PM – 5:00 PM
Straight Talk; Ally Bank; Applebee’s; Chevy; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
5:13 PM – 5:15 PM
Golden Corral; Toyota Racing; Valvoline; Keystone Light; Sonic; PODS; Golden Corral; Peacock peacocktv.com
