Keurig caught making ‘inaccurate’ recycling claims about its coffee pods
Keurig made “inaccurate statements” about the recyclability of its single-use coffee pods, according to the Securities and Exchange Commission (SEC). The company agreed to a cease and desist order and to pay a $1.5 million civil penalty to settle the charges.
It’s a helpful reminder that many corporate recycling claims can be misleading. Certain types of plastic are harder to recycle than others. Even if something is supposedly recyclable, it can end up in the trash if the type of plastic is not accepted by a municipal recycling program.
The charges against Keurig Dr Pepper Inc. stem from its 2019 and 2020 annual reports, which said that the company tested and “validate[d] that [K-Cup pods]...