September 13 – Lay’s have deepened their partnership with global governing body FIFA, signing up as a sponsor for the 2026 World Cup and the 2027 Women’s World Cup.
The snacks brand was a regional sponsor of the 2022 World Cup in Qatar and a tournament sponsor of the 2023 Women’s World Cup. Under the new agreement, Lays becomes a global sponsor.
Lay’s brands include Doritos, Cheetos, Tostitos, Ruffles, Cracker Jack,
The post Lay’s takes a bigger bite of FIFA’s World Cup sponsor pitch appeared first on Inside World Football.
