Tottenham Hotspur is a money-making machine these days, but one big deal still hasn’t been sorted out: The naming rights for the stadium. Now, a new report claims four huge corporations have been contacted regarding the matter in an attempt to find a lucrative sponsor for the ground.
The Tottenham Hotspur Stadium was opened back in 2019, and has since been recognised as one of the finest stadiums in world football.
It also brings in a lot of money for the club, with Spurs being bumped up to eighth place in Deloitte’s list of the richest football clubs in terms of revenue.
But, the fact the ground is still called the Tottenham Hotspur Stadium is a constant reminder that, for all the business acumen Daniel Levy possesses, he has still not been able to strike a deal for the naming rights on the venue.
According to Sportcal (via TBR Football), that could all change in the near future. Apparently, while Spurs are keen to find a £25m-per-year sponsorship deal, a £150m 10-year agreement is seen as being more viable.
With this in mind, it is said that discussions have been held with Google, FedEx, Uber, and Amazon as prospective sponsors have been sounded out.
However, it is not known exactly when these talks actually took place. The report adds that preliminary negotiations with Amazon and Google began and ended back in 2022.
A lot has been said about the naming rights to the stadium in the past. Pete O’Rourke previously told Football Insider that Spurs were looking for a ‘big money’ investment when it comes to the sponsorship deal.
Meanwhile, Stefan Borson told Football Insider that Tottenham and Manchester United would end up battling it out for those big naming rights deals as the two clubs look to expand.
Spurs Web Opinion
I really like the idea of our ground just being called the Tottenham Hotspur Stadium, as the club should be the main brand anyway. But, I get it; with that kind of money potentially on the table, a naming rights deal does make fiscal sense.
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