Inside WeightWatchers’s fight to survive the Ozempic era

WeightWatchers is remaking itself to appeal to both dieters and weight-loss medication users. But have consumers already lost their appetite?

Sima Sistani’s relationship with WeightWatchers began like that of millions of other customers during the company’s six-decade reign as the world’s leading weight-loss brand. After the birth of her first child, in 2013, she had trouble shedding the 60 pounds she had gained during her pregnancy. She tried fad diets and cleanses. Then her mother, a registered dietitian, suggested she join WeightWatchers. Sistani did, and after getting acquainted with the company’s points system (every food is assigned a different value based on calories, sugar, protein, and fat), she began tracking her daily intake, always making sure to leave enough points for wine. The weight came off.