American brand Jell-O has released four brightly coloured inflatable chairs designed to incorporate "Y2K nostalgia and modern design".
Available in red, orange, yellow and green, the plastic chairs' shape resembles the circular moulds often used to create a Jell-O bundt cake and features a small cup holder for a Jell-O snack.
"Jell-O is making a fun and stylish leap into the home decor space," said the team. "Say hello to The Jelly Collection – a new line of inflatable furniture inspired by the iconic Jell-O molds."
"The Jelly Collection features smooth, rounded curves, much like the classic Jell-O mold, creating a plush, inviting seat that offers both comfort and style."
The chair has a series of inflatable, rounded units that represent the rounded peaks and valleys of a cake. They wrap around a central seat at different heights to form armrests and a backrest.
A small circular divet was cut into one armrest, "perfectly designed to fit" to fit a single-portion cup of the product.
The yellow, green, red and orange colours represent the popular flavours: lemon, lime, strawberry and orange.
Designed for "versatile use" the chairs are intended for leisure and according to the team, combine the "perfect blend of Y2K nostalgia and modern design".
Jell-O says the decision to create the furniture is based on recent trends in "jelly-inspired" home decor and inflatable furniture among Gen-Z and Millenial consumers.
"With The Jelly Collection, we're not just celebrating our rich history; we're bringing it to life for today's families," said Kraft Heinz brand manager of desserts Tyler Parker.
"By blending our heritage with a modern twist, we're inviting consumers to embrace the playful spirit that has made Jell-O a beloved favorite for generations."
The release follows Jell-O's "imaginative and playful" rebrand last year.
Other recent inflatable design includes a giant floating pot for a festival in The Hauge and a series of outdoor inflatable benches converted into self-defence devices for protests by Rhode Island studio Pneuhaus.
The photography is by Noah Fecks
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