Coining sticky new phrases while displaying an awareness of how visual memes go viral online, Harris demonstrated a knack for branding during a fiery debate.
Donald Trump has his name on buildings all over New York. He also famously invented the catchphrase “You’re fired” on his former TV show, The Apprentice. But during his first, and perhaps only, debate against opponent Kamala Harris, she was the one who put on a master class in branding.
