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Because I consider smelling good a personality trait, I always have perfume on—even when I go to bed. When I smell good, I feel good. I gave up on the idea of having a signature scent a long time ago because I have so many perfumes I can’t live without. Plus, I’m a beauty editor, so I test a lot more beauty products (including fragrances) than the average person. That said, I know I truly love a perfume when I instinctively reach for it day after day. My latest hyper-fixation is a good one; I’ve had people chase me through the grocery store to ask what perfume I’m wearing on multiple occasions—and it’s only $38.
Phlur is no stranger to viral moments; from its bestselling Missing Person Eau de Parfum, which brought TikTok creators to tears because it smells so universally familiar, to its Strawberry Letter Eau de Parfum that singlehandedly sparked an uptick in strawberry-scented perfumes, they’re dictating trends, and they know what people want to smell like. The brand’s latest product to go viral on TikTok is its body mists. Vanilla Skin launched in the fall of 2023 alongside Amber Haze and Mango Mood. Since then, Phlur’s body mists have become so popular that six new scents have joined their lineup.
