Creator platform OnlyFans is hailed as a profitable side hustle — but how much do creators really make?
Variety did the math. Last week, OnlyFans parent company Fenix International released its UK regulatory filing for most of 2023 (up until the end of November), where it laid out its financial statements. The report reveals that the number of creator accounts grew 29 percent in 2023, from around 3.2 million to 4.1 million. Number of fan accounts (those who buy content) grew 28 percent as well, from around 239,000 to 305,000 between 2022 and 2023.
Gross payments made on OnlyFans, meanwhile, grew one billion dollars in the same time frame, from $5.6 to 6.6 billion. Gross means it's subject to taxes, refunds, and deferred income, so Variety estimated that creators netted $5.32 billion. Given that there are over four million creators on the platform, that means the average yearly payout is around $1,300 per creator. This includes everyone, from creators who are inactive to creators who make millions every year on the platform.
As the filing states, creators keep 80 percent of all payments made by fans. The platform keeps $1 out of every $4 a creator makes. From 2022 to 2023, OnlyFans revenue increased by $217 million, from $1.09 billion to $1.3 billion, according to the document. Profit before tax in 2023 was $658 million. Dividends (distribution of profit to shareholders) of $472 million were paid from Fenix to its only shareholder: OnlyFans owner Leonid Radvinsky, according to The Telegraph. That means that Radvinsky made $472 million last year (at least in disclosed dividends), while the average OF creator made $1,300.
While non-adult creators can be on OnlyFans, the platform is known for NSFW content. While the filing doesn't say this explicitly, Fenix did report that "The media content on OnlyFans.com can only be shared or accessed by registered users who are over 18 years old and who have successfully completed the Creator or Fan onboarding process."
