Fertiliser major IFFCO has invested around Rs 2,000 crore since 2017 on its two new innovative products nano liquid urea and nano liquid DAP and is hopeful that farmers will adopt these key nutrients in a big way over the next 2-3 years, its Managing Director U S Awasthi said.
Cooperative IFFCO launched the world's first 'Nano Liquid Urea' fertiliser in June 2021. Thereafter, it came up with Nano-DAP (di-ammonium phosphate) fertiliser in April 2023. Nano urea is available at around Rs 240 per bottle of 500 ml while nano liquid DAP at Rs 600 per bottle.
"We have invested around Rs 2,000 crore since 2017 on nano fertilisers," he said.
The investments have been made in research and development and setting up manufacturing plants along with branding and marketing activities.
Awasthi said the co-operative is also investing Rs 200 crore annually in the promotion of nano-urea and nano-DAP and increasing awareness among farmers about how to use these products along with conventional urea a
