New Delhi [India], September 9: SriLankan Airlines, the National Carrier and a prestigious Oneworld member bagged a Gold Award in the category of 'Marketing-Carrier' at the Pacific Asia Travel Association (PATA) Gold Awards 2024, held at Queen Sirikit National Convention Center, Bangkok, Thailand on 28th August 2024, reaffirming the global appeal of its marketing communication endeavors. The campaign, "Colours of Jaffna" is the first of its kind of marketing campaign steered by any Sri Lankan entity that exclusively shone a spotlight on the island's vibrant north. The timeliness of the campaign is further reinstated with CNN naming Jaffna as one of Asia's most underrated places recently.
