Many NASCAR fans welcomed the sighting of Bobby Labonte, however brief it was, during the pre-race festivities for Sunday’s Cup race. Walmart executives may have also enjoyed the brief sighting of the large Walmart sign that blew onto the track during the race, bringing out a debris caution. Every sponsor sighting is good for business, after all. For those NASCAR fans who would like to know precisely how many sponsor sightings in the form of commercials there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Quaker State 400 available at Walmart
Start time to record race/commercial periods: 2:52 PM
End time to record race/commercial periods: 6:21 PM
Total minutes of complete race broadcast: 209
Minutes of race broadcast: 186
Minutes of traditional commercials: 23
Minutes of side-by-side commercials: 18
Total number of commercials: 105
Total number of companies or entities advertised: 42
Total number of traditional commercials (not split-screen): 50
Total number of companies or entities advertised: 33
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 55
Total number of companies or entities advertised: 34
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 9
Companies seen the most in commercials during this broadcast: Xfinity (10 times); Sonic (7 times); Toyota (6 times); ‘Scare Tactics’ on USA (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Scare Tactics’ on USA usanetwork.com/scare-tactics – 4
Xfinity Series on CW thecw.com/Xfinity – 3
NFL nfl.com on NBC & Peacock – 1
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 1
MSNBC msnbc.com – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 11
Local News/Sports/Points-of-Interest in Penna.
Cochran Ford cochranford.com – 1
Flynn’s Tire flynnstire.com – 1
Total: 2
Restaurants/Food
Sonic sonicdrivein.com – 3
Applebees applebees.com – 2
IHOP ihop.com – 1
Little Caesars littlecaesars.com – 1
Total: 7
Car/Truck/Bike
Safe Lite safelite.com – 2
NAPA napaonline.com/ – 1
Toyota toyota.com – 1
Toyota Certified toyotacertified.com – 1
Toyota.com/Racing – 1
Valvoline valvoline.com – 1
Total: 7
Insurance/Health
InspireSleep.com – 2
KeepKidsSafe.pa.gov – 1
Progressive progressive.com – 1
Total: 4
Wireless Phone
Mint Mobile mintmobile.com – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 2
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 2
Total: 2
Technology
Xfinity.com xfinity.com – 2
DealDash.com – 1
SalesForce.com – 1
Total: 4
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Dr. Scholl’s drscholls.com/ – 1
Flex flexsealproducts.com – 1
Tempur-Pedic tempurpedic.com – 1
Total: 6
Travel
CallOhioHome.com – 1
Total: 1
Political/Special Interest
Chris Deluzio chrisforpa.org – 1
Nick Pisciotlano NickforPA.com – 1
USAFacts.org – 1
Total: 3
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
2:52 PM – 2:55 PM – 3 // 2:55 PM – 2:58 PM – 3
2:58 PM – 3:01 PM – 3 // 3:01 PM – 3:03 PM – 2
3:03 PM – 3:45 PM – 42 // 3:45 PM – 3:48 PM – 3
3:48 PM – 3:50 PM – 2 // 3:50 PM – 3:51 PM – 1
3:51 PM – 3:56 PM – 5 // 3:56 PM – 3:58 PM – 2
3:58 PM – 4:30 PM – 32 // 4:30 PM – 4:32 PM – 2
4:32 PM – 4:55 PM – 23 // 4:55 PM – 4:58 PM – 3
4:58 PM – 5:00 PM – 2 // 5:00 PM – 5:02 PM – 2
5:02 PM – 5:14 PM – 12 // 5:14 PM – 5:17 PM – 3
5:17 PM – 5:37 PM – 20 // 5:37 PM – 5:39 PM – 2
5:39 PM – 6:21 PM – 42 // 6:21 PM – checkered flag
Total race brdcst time: 186 // Total comm. brdcst time: 23
Number of companies featured during broadcast: 24
(Quaker State quakerstate.com ; Walmart walmart.com; AMR Safety Team amr.net ; Applebee’s; Hunt Bros. Pizza; Oscar Mayer oscarmayer.com ; Coca-Cola, Coke Zero Sugar; Monster Energy, Monster Energy Rio Punch; Busch Beer; Toyota; Geico; Progressive; Mahindra Tractors; B’laster blasterproducts.com ; Ashley Furniture; Draft Kings; Yahoo.com/Fantasy ; Credit One Bank; Bank of America; Xfinity; Straight Talk; Peacock peacocktv.com ; College Football on NBC & Peacock; IMSA race on NBC & Peacock; NASCAR.com/FanRewards ; NASCAR.com/RaceTicketPromo ; NASCAR.com/Mobile)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:23 PM – 3:25 PM
Safelite; IHOP; Consumer Cellular; Toyota Racing; Ally Bank; Bank of America; Sonic
3:31 PM – 3:33 PM
Sonic; Chevy; Sales Force salesforce.com ; Golden Corral; NAPA; Verizon/FrontLine ; Sonic
3:40 PM – 3:42 PM
Progressive; Wendy’s; Xfinity; Golden Corral; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
4:10 PM – 4:12 PM
Applebee’s; Toyota Racing; Pizza Hut; Coke Zero Sugar; Xfinity Series on CW theCW.com ; NFL on NBC & Peacock
4:20 PM – 4:22 PM
Sales Force; Pizza Hut; Straight Talk; Bank of America; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ‘Monday Night Raw’ & ‘Friday Night Smackdown’ on USA
4:39 PM – 4:41 PM
Toyota; Golden Corral; Liberty Mutual; Traveller Whiskey; Sonic; College Football on NBC & Peacock
4:48 PM – 4:50 PM
Xfinity; Wendy’s; Safelite; InspireSleep.com ; Valvoline; NFL on NBC & Peacock
5:24 PM – 5:26 PM
Coke Zero Sugar; Pizza Hut; PODS; Bass Pro Shops & Cabela’s; Applebee’s; ‘Scare Tactics’ on USA
5:50 PM – 5:52 PM
Ally Bank; Little Caesars; Traveller Whiskey; Golden Corral; Verizon/FrontLine ; NFL on NBC & Peacock
