Katy Perry released "Lifetimes," the second single from her new album "143."The song isn't good enough to erase the tragic memory of "Woman's World."However, a PR expert said Perry's comeback is salvageable if her album sounds authentic and modern.Katy Perry has spent the last week begging us to pre-save her new single, "Lifetimes." After the disastrous reception to its predecessor "Woman's World," it's easy to see why she might need to do the extra legwork.Perry's would-be pop comeback suffered a massive setback in July, when the attempted satire of "Woman's World," the lead single for Perry's new album, "143," failed to resonate with fans. Even worse, the song and video were mocked as out of touch and offensive."It's a career crisis," Eric Schiffer, a PR expert and chairman of Reputation Management Consultants, told Business Insider of the reception to Perry's new music. The onslaught of negative headlines isn't helping Perry reintroduce herself to millennials and establish herself w...
