American singer Conan Gray is the face of Onitsuka Tiger’s autumn/winter 2024 campaign.
According to the Japanese fashion brand, Gray – who is an ambassador for Onitsuka Tiger – is seen in a series of images captured in a retro atmosphere in Los Angeles.
In commemoration of the 75th anniversary month of Onitsuka Tiger, Gray is styled in a mix of archive items such as track tops with the newest collection, expressing the brand’s evolution from a sports brand to fashion brand while respecting the brand’s origin. See all of the campaign photos below.