Elie Bruyninckx, CEO TUI Western Region, leaves TUI Group after more than 20 years

Elie Bruyninckx’ career with TUI Group began in September 2000 when he joined the Belgian tour operator Jetair. In May 2003, he launched the hybrid tour operator model, combining package holidays with seat-only sales. Later that year, he became the founding Chairman of the Belgian airline Jetairfly. Since 2015, Elie Bruyninckx has been a member of the Group Executive Committee and CEO Western Region with responsibility for the Dutch, Belgian and French markets.

During his time at TUI, Elie Bruyninckx played a decisive role in shaping and developing the tour operator and airline businesses in the three markets mentioned. Under his leadership, the TUI companies in the Netherlands and Belgium moved closer together and are now largely clustered under one leadership. Together with his strong teams, Elie Bruyninckx was able to exploit synergies and drive growth and innovation in the Western Region. The Belgian and Dutch markets, in particular, are at the forefront of the IT platforms of the future. With fundamental restructuring processes, Elie Bruyninckx also succeeded in reorganising TUI’s business in France, including the sale of the Corsair activities. After several difficult years, TUI France is now performing well again.

With his departure, the markets of the Western Region will become the direct responsibility of David Schelp, CEO TUI Markets & Airline. Arjan Kers, Managing Director TUI BeNe, and Christophe Fuss, Managing Director TUI France, will report to him.

Elie Bruyninckx will leave TUI on 1 October, and will of course remain at TUI’s disposal until then to concentrate fully on ensuring a smooth transfer of his responsibilities and knowledge.

As a next step in his rich career, Elie Bruyninckx will focus on launching and supporting new business initiatives, an activity in which he is passionate and where he can develop his creative entrepreneurial ideas.

Elie Bruyninckx was born in Vilvoorde/Belgium. He studied Electromechanical Engineering and obtained a Special Master in Business Administration, with a specialisation in Accounting and Auditing.