Video“Kill the buzzwords, ride the wave of transient advantage and think beyond a single stakeholder,” advises Professor of Strategy and Marketing Goutam Challagalla.By Goutam Challagalla 66 min.January 2021 In the best of times, a good strategy is a primary factor of success. But in the worst of times – 2020, anyone? – it can make the difference between the life and death of your company. According to Professor Challagalla, asking yourself these seven questions will determine whether or not you’re prepared to make the cut:Do we have a vision or purpose that provides clear direction?Determining the right course requires profound thought and careful planning. Your organization’s mission, vision, and goals and objectives are the key driver, so do you know what they are exactly? While many of these terms are now interchangeable, that doesn’t mean customers and staff aren’t paying attention.“Remember the bulls**t factor,” said Challagalla. “Make your purpose statement as honest and simple...
