The investment will cover the licensing fee to the US-based Space Exploration and Research Agency (SERA) as well as production and talent costs, they added. Industry watchers said 'Bigg Boss Hindi', hosted by Bollywood star Salman Khan, is currently the country's most expensive non-fiction show, with budgets exceeding ?150 crore. "Given the scale and scope of the project, this is not just a documentary series or just a reality series - it is a 'space programme'," Banjay Asia CEO Deepak Dhar said. The new reality format will revolutionise competitive reality television and rekindle interest in space exploration, he added.
