Grounded World 1,500 followers 1mo Report this post Conscious of the indeniable impact that tourism has on local communities, travellers have increasingly been seeking more responsible experiences. According to Booking.com’s 2023 Sustainable Travel Report, 76% of respondents want to travel sustainably over the next 12 months, while 2021 research by Google found that 71% of people think travel companies should offer more sustainable choices.But while a majority of travellers want to book more responsible trips, only about a quarter do. This is known as the ‘intention gap’. Factors such as price and convenience play into this, but it can also be because travellers simply don’t know where to turn for accurate and reliable information.The situation hasn’t been helped by tenuous sustainability claims and jargon, which have flooded brochures and social media feeds in recent years. This is where certifications come in, which try to cut through the noise by providing a badge that lets customer...
