Mumbai (Maharashtra) [India], August 28: PayU, one of India's leading digital financial services providers, today launched its refreshed brand identity, taking a significant step towards its vision to become India's largest and most valuable digital financial services company, one that is "Made in India, for the world". This brand refresh reflects PayU's bold ambition of evolving beyond payments to deliver comprehensive financial solutions, positioning itself as a resiliently progressive brand in the digital financial ecosystem. The new logo, which was revealed at the Global Fintech Fest 2024, marks a pivotal moment for PayU as it transitions from a payments-centric entity to a fully integrated platform serving merchants, consumers, and financial institutions. PayU partnered with Conran Design Group (Havas Brand and Design Consultancy) to bring its brand refresh vision to life.
