You’re scrolling through Facebook and you wonder, how do I see ads for businesses near me? How do they know? If you’re in New York, it wouldn’t make sense to receive advertisements for stores and restaurants in Phoenix, and vice versa. Location-specific targeting on Facebook is due to a marketing tactic known as geo-targeting. Geo-targeting allows you to target potential customers in a specific area based on country, region, or city. Facebook has always been a great platform for advertising, but its targeting functionalities are elevated to the next level by allowing businesses to display their ads exactly where people are. Kinda creepy right? Not if you’re a marketer or a business! It’s great!Here are a few tips to help you successfully use Facebook geo-targeting to help ensure that your advertisements are seen by the right people.Step 1: Visit the Facebook Business PageVisit this page to help you set up your advertisement. It has a plethora of information on how to set up an ad th...
