Jessica Walsh just launched a new type foundry where every font gets a feeling

The designer who put the feels into design turns to type with a new foundry called Type of Feeling.

Jessica Walsh has never shied away from feeling her feelings. She’s also never been shy about turning them into design side projects. A few such examples: her public quest to become a more empathetic person, her campaign to foster dialogue around mental health, and her viral dating experiment.

So it tracks that feelings are at the core of her new type foundry that launches today. That foundry, Type of Feeling, was created with an unusual premise. She and her team sought to reverse-engineer fonts around a wide berth of sentiments and moods, from joy to longing. “I’m a big believer that all the best design work has some sort of emotion in it,” she says. “It was quite fun to find these different feelings or emotions and then figure out how to design a typeface around them.”