Lyca Radio partners singing reality show on Indian TV
London’s Lyca Radio will be the exclusive radio partner for Sa Re Ga Ma Pa, the longest-running singing reality show on Indian television.
The new season, which premieres on ZEE TV UK on Saturday 14th September, marks a return for Lyca Radio, which previously sponsored the show in 2022.
Raj Baddhan, CEO of Lyca Radio Network, said: “Lyca Radio is all about showcasing exceptional talent, so partnering with ZEE TV UK for ‘Sa Re Ga Ma Pa’ was a natural choice.
“We’re thrilled to team up with India’s longest-running singing reality series to celebrate incredible talent and potentially discover the next big singing sensation.”