There is Clairo shade for those with the eyes to see and more and more people have the eyes.
If you have no idea what I'm talking about, on X / Twitter users twist headlines and pop culture moments to be disparaging to the singer-songwriter, Clairo. They write, "Anyone else feel like this is Clairo shade?" followed by truly incomprehensible reasons why it relates back to the "Bags" singer.
For example, after popstar Chappell Roan uploaded a video to TikTok voicing the mistreatment fame brought her, someone posted, "Now this is DEFINITELY Clairo shade- like she’s basically saying “oh I’m annoyed of fans I wish I could be Clairo so I wouldnt have as many fans.”
In response to Ben Affleck and Jennifer Lopez's second divorce one user wrote, "Does anyone feel like this is clairo shade? They’re like oh we hated charm it couldn’t save our marriage," in reference to Clairo's most recent album, Charm.
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The phrase parodies the kind of stan behavior that runs rampant on X where fans make any trending topic about their fave. Infamous Timothée Chalamet stan account Club Chalamet is a perfect example. However, Clairo lacks her own aggressive fanbase like the Swifties or BeyHive — which further adds to the humor of the trend.
But some Clairo fans are trying to turn the meme into streaming numbers. One wrote, "clairo shade this clairo shade that how about you stream clairo." Another said, "the concept of “clairo shade” being more popular than her new album IS clairo shade like…"
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Know Your Meme tracks this iteration of the meme back to a nonsensical July 10 tweet about Katy Perry's album covers reading, "This might be Clairo shade bc 1, 4, and 3 respectively correspond the letters to “A” “D” “C” in the Latin alphabet, which could stand for “And Die, Clairo”…….." But the concept of Clairo shade dates back to the beginning of her career where she faced "industry plant" allegations due to her nepo baby status.
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Soon the meme will be walking out the door with its bags, but for now, get out of the sun and relax in all the Clairo shade.
