A FIVE star Vinted seller has revealed the keywords you need to ditch from your listings if you want to get them noticed – and it could help them sell quicker.
Ewan Mclean, from Glasgow, has made £1,500 on the marketplace app which is helping him fund his rent, uni supplies and his social life.
And his 90s gear proves very popular with fashion fans looking for some nostalgic pieces.
The 20-year-old’s love for second-hand clothing was sparked when his uncle gave him a bag of his old clothes.
“I kept a lot of the ones that were important to me, but some of the other ones, there was a huge demand for”, he revealed.
“I realised that I could sell some of the stuff I had and buy more.”
His retro clothes have already helped him rack up 125 five star reviews on his Vinted page (@ejmclean).
And when it comes to getting your listings noticed, Ewan insists clear pictures and being realistic about pricing is key.
But he avoids the over-used “90s” and “Y2K” keywords which can lead to your items going unnoticed at a very long list.
Instead, the savvy student makes sure he is very accurate when it comes to the year his items were first sold in the description, to make them stand out.
Ewan – who is studying business and economics at Strathclyde University – said: “Some keywords are very popular, especially your 90s and Y2K, you see that every second listing.
“But I think a lot of it is people just putting that in, even if it’s not the case.
“It could be something that’s maybe come out five years ago, but because it’s a big keyword, people just throw that in there.
“I still think it’s a good idea, but I would recommend the exact year instead. If you even just take a guess at the year, like ‘this was my dad’s and I think it was from like 97, 98’.
“Because if you just put 90s, it gets pushed into this massive column of people who just know that that’s a keyword that people look for. So they use that to sort of benefit anything that they’re selling.
“Be specific rather than just throwing keywords about.”
He added: “If you’re selling something that’s got a specific year dated on the tag or anything, or like a specific sort of season, sport thing, give it a wee Google and see what the market price is.
“I’ll usually undercut that by 10 to 20% off whatever the average is just to set it apart because there’s no point putting the same price as everyone else if they’re not selling.”
Online marketplaces like Vinted and Depop have millions of users across the UK, with the cost-of-living crisis only increasing their popularity.
Financial pressures in British homes saw sales of second-hand goods jump by 15 per cent to £21 billion in 2022.
One in six people now say they buy used items, according to research commissioned by review site Trustpilot.
So, now’s the perfect time to make yourself some extra cash on the likes of Vinted.
QUICK facts on tax from the team at Vinted...
According to the popular platform, sellers do not have to pay tax on earnings they make from the site.
This, HMRC stated, is because selling personal items through platforms like Vinted is not itself taxable.
”If the money a member makes on Vinted over a year is less than the amount they paid for the items they are selling, then there is no tax to pay,” a Vinted spokesperson explained.
”Generally, only business sellers “trading” for profit might need to pay tax.
“A tax-free allowance of £1,000 has been in place since 2017 for people who trade for profit.”
