AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.”
Ad categories. Here are some categories where Perplexity ads will appear:
Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen).
Sponsored questions. The pitch deck confirmed Perplexity’s plans to let advertisers pay to appear on related questions. We reported on Perplexity’s plans to sell ads for related questions in April. When a user clicks on a sponsored question, it will trigger an answer like an organic question, according to the reports.
The reports. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product.
