Reports: Perplexity ads to launch in Q4
AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.”
Ad categories. Here are some categories where Perplexity ads will appear:
- Arts and entertainment.
- Finance.
- Food and beverage
- Health.
- Technology.
Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen).
- “These ads will be accompanied by text that highlights their products,” Adweek reported.
Sponsored questions. The pitch deck confirmed Perplexity’s plans to let advertisers pay to appear on related questions. We reported on Perplexity’s plans to sell ads for related questions in April. When a user clicks on a sponsored question, it will trigger an answer like an organic question, according to the reports.
- Perplexity processes more than 230 million queries globally per month, according to the pitch deck.
The reports. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product.