The mega brands haven’t revealed much about the partnership, but we have a few ideas they’re welcome to steal.
Lego and Nike will start producing “co-branded products, content, and experiences starting next year,” according to the companies. It’s unclear exactly what that means, but the potential of merging two of the most beloved brands on the planet is huge. Both companies have extensive experience designing meaningful products: Nike with its gear and branding, and Lego with is unparalleled play experience. Bringing both together could blow the socks off kids (and adults).
