Private lender Bandhan Bank on Thursday said it plans to raise the customer base of women by launching products specifically tailored for them.
The bank launched a women-specific debit card in collaboration with Mastercard with facilities like accident insurance cover and discounts on locker rentals among others.
The bank also launched a loyalty programme, 'Bandhan Delights', where customers across the bank can earn reward points.
Managing Director and CEO (interim) of Bandhan Bank Ratan Kumar Kesh said that women had always played an important part in the journey of the lender which started as micro-finance institution (MFI).
"With the launch of Avni debit card, women customers will have access to numerous benefits associated with this specific savings account," he told reporters.
With a total customer base of around 3.49 crore customers, 73 per cent of which are women at 2.56 crore.
Kesh said that this would help lower the cost of funds and increase the CASA ratio.
Rajinder Ku
