Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors.
Key details:
Insufficient enforcement. This revelation raises serious concerns about Google’s enforcement of its own policies prohibiting the targeting of minors, especially as legislation like the updated Children’s Online Privacy Protection Act aims to further restrict online advertising to teenagers.
Why we care. While the temptation to access hard-to-reach teenage audiences may be strong, advertisers should be cautious about engaging in any tactics that skirt Google’s policies or put minors at risk. The potential risks, including legal repercussions, far outweigh any short-term advertising gains.
Google’s response. A Google spokesperson said the company “strictly prohibits ads being personalized to people under 18” and will be taking action to reinforce this with sales representatives. However, the examples provided by ad buyers suggest the company has not effectively prevented this practice.
The big picture. This incident underscores the ongoing tension between the data-driven demands of advertisers and the need to protect young internet users from potentially harmful or exploitative advertising practices.
