India is the only country in the Asia-Pacific region, where sales of FMCG and tech durable sectors from modern trade channels are consistently delivering double-digit growth, helped by premiumisation and festive period sales, data analytics firm NielsenIQ said in a report.
India has a dominant position in the Asia Pacific region in modern trade sales, where the premium-plus pricing segment accounts for nearly 40 per cent of FMCG sales and 30 per cent of tech durables sales, according to the findings of the report.
"India emerges as the only market consistently delivering double-digit growth in both the FMCG and tech & durables sectors, underscoring the resilience and evolving preferences of Indian consumers," said NielsenIQ report titled 'Full View of Modern Trade Retail Trends'.
Though online channels continue to grow rapidly in India, modern trade channels remain a preferred channel, it added.
Modern trade involves selling goods through large, organised stores like supermarkets,
