WILMINGTON, Del. – Allied Market Research published a report, titled, “Vacational Rental Market by Accommodation (Home, Condos, Hometown and Villas), Price Point (Economic, Mid-Range, and Luxury), Booking Type (Online Travel Agency, Direct Booking and Others), Location Type (Resort Area, Rural Area, Small Town and Others), and End User Generation (Gen Z, Millennials, Gen X, and Boomers): Global Opportunity Analysis and Industry Forecast, 2024-2033”. According to the report, the vacational rental market was valued at $97.8 billion in 2023, and is estimated to reach $279.5 billion by 2033, growing at a CAGR of 11.2% from 2024 to 2033.
The primary drivers of the expansion of the vacation rental market include rise in demand for distinctive travel experiences, driven by people’s need for flexibility and space, and technological developments that simplify booking procedures. Furthermore, cost-effectiveness of immersive travel experiences in comparison to traditional hotel accommodations is contributing to its increasing popularity. Moreover, maintenance of high-quality standards, address to security concerns, and adoption of several opportunities for market expansion and innovation are essential for sustained growth.
Report coverage & details:
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Report Coverage |
Details |
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Forecast Period |
2024–2033 |
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Base Year |
2023 |
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Market Size in 2022 |
$97.8 billion |
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Market Size in 2033 |
$279.5 billion |
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CAGR |
11.2 % |
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No. of Pages in Report |
250 |
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Segments Covered |
Accommodation, Price Point, Booking Type, Location Type, End User Generation, and Region |
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Drivers |
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Opportunities |
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Restraints |
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According to Allied Market Research, travelers have access to a wide range of options across the globe due to surge in the vacation rental industry for homes. There is accommodation available to cater to every preference and financial plan, ranging from luxurious villas offering breathtaking sea views to charming cabins settled in the serene woods. Homeowners use platforms such as Airbnb, VRBO, and Booking.com to market their properties and interact with prospective guests interested in renting for a short period of time. These online platforms provide an effective way for homeowners to connect with a wide range of travelers who are in search of accommodation for various purposes, including holidays, business trips, or any other personal reasons. The demand for vacation rentals shows no indications of slowing down, indicating continuous expansion in the sector as travelers seek privacy, space, and immersion in the local culture increasingly.
Customers seeking mid-range vacation rental, prioritizing affordability and quality to take services. Properties usually provide cozy comforts and contemporary conveniences without the premium price tag. These rentals frequently provide dependable Wi-Fi, comfortable living areas, and well-equipped kitchens. Having a strategic location near popular attractions or scenic spots is highly advantageous for businesses. It attracts the target audience and enhances their overall satisfaction. Usually ranging from $100 to $300 per night, pricing considers the property’s characteristics, location, and seasonal demand. Excellent customer service and individualized touches make rental stand out in this competitive market and encourage repeat business.
Direct reservations in the vacation rental sector provide several benefits for both hosts and guests. Hosts potentially increase their earnings by avoiding costly commission fees by rejecting third-party platforms. When guests make direct reservations with hosts, however, they frequently benefit from individualized experiences and cheaper pricing. Direct reservations encourage direct connection between hosts and visitors, which facilitates better scheduling of local suggestions, special requests, and check-in timings. Furthermore, hosts build closer bonds with their visitors, which foster greater loyalty and possibly even recommendations. In general, direct reservations encourage openness, adaptability, and a satisfying experience for all stakeholders engaged in the vacation rental industry.
Allied Market Research finds several factors drive the substantial expansion of the vacation rental market in various countries and regions. The popularity of short-term rentals in North America has increased due to emergence of places such as Airbnb and Vrbo, which attract business and leisure tourists looking for distinctive lodging. The rich cultural legacy of Europe and rise in demand for genuine travel experiences drive the continent’s rapid expansion. Growth in travel and the middle class in Asia-Pacific are driving up demand, particularly in well-known travel destinations such as Thailand, Australia, and Japan. The natural beauty of Latin America and its developing tourism infrastructure are driving the region’s economic growth. These developments are accompanied by digital platforms and evolving travel habits and show a global trend toward customized, adaptable housing alternatives.
The article Allied Market Research: Vacational rental market to reach $279.5b. globally first appeared in TravelDailyNews International.
