Olympic legacy: Contrasting views on the Paris 2024 Olympics’ impact
Air France and Transavia France expect to face revenue pressure due to the Olympic Games, as international travellers avoid Paris and domestic travel slows, leading to an estimated EUR160 to EUR180 million revenue loss for Air France-KLM from Jun-2024 to Aug-2024.
However, travel demand is expected to rebound after the Olympics.
In contrast, industry reports show strong overall demand for travel to France during the Games, with significant year-on-year increases in GDS bookings and positive trends for both the Olympics and Paralympics.