BSH Hausgeräte GmbH, the largest home appliance manufacturer in Europe, is expanding its production network by opening its first manufacturing plant in Mexico. The company’s French Door Bottom Mount refrigerators are now being produced in Monterrey under the Bosch and Thermador brands, and have been tailored to the needs of consumers in the North American market. The appliances produced in Monterrey will be delivered primarily to the United States and Canada, growing the company’s global presence.
“Our first home appliance factory in Mexico is an important strategic milestone for us to strengthen our market position in North America and generate further growth. We want to continue to be the first choice of consumers in the luxury and premium segments in the future. The location in Mexico offers us the ideal conditions and framework for the production of innovative and high-performance refrigerators that are specially tailored to the needs of our North American consumers,” explains Dr. Matthias Metz, CEO of BSH Hausgeräte GmbH.
The factory has been designed with sustainability in mind, with BSH’s own photovoltaic systems providing the energy required for factory operations and production. BSH is also implementing systems for water conservation, aiming to operate while being carbon-neutral.
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