In fiscal 2024, Apple Inc. achieved a business value exceeding ₹2 lakh crore in India, driven by increased iPhone exports and domestic sales of products like MacBooks, iPads, and Watches. Apple's growth is notable for its rapid expansion in production and exports, likely the fastest by any company in India in the past 50 years. Key factors include leveraging the Production-Linked Incentive (PLI) scheme, strategically choosing manufacturing locations in South India, and enhancing sales through revamped distribution strategies and premiumization of products.
