Kamala Harris’ campaign is to launch a giant advertising drive in swing states after Labor Day, spending $170 million on slots in prime-time television alone, and $200 million on digital ads.
One of the campaign’s senior officials, Quentin Fulks, revealed the $370 million planned spend to The New York Times Saturday as Democrats gather in Chicago to see Harris crowned at the Democratic National Convention.
Fulks said the spending will be in the battleground states, suggesting a deepening belief in Harris’ circle that there are multiple viable paths for her to an election victory. In Pennsylvania and Wisconsin, the campaign will spend double what Joe Biden’s election effort spent in 2020, while in Georgia it will spend four times what Biden did, and in Nevada six times.
