Frequently asked questions, or FAQs as they are known, are a great way to improve your customer’s experience of your website. It allows you to answer the questions that are most commonly asked surrounding your product or service. At the same time, there are also many other benefits to having FAQs on your website.Why are FAQs important?FAQs enable you to deal with specific queries that your customers have about your business. They also represent another way to reach out and connect with your target audience. Therefore, it is one of the most important elements of your website strategy.Are FAQs effective?When it comes to increasing traffic to your website through search engines, a great FAQ section can actually hold the biggest potential. It is also a great way to optimise the user experience and increase conversions from your site.One of the biggest reasons for a user not converting into a sale is unanswered questions or a thirst for more information. By including a well-developed FAQ se...
