Michael Jones Jewellers in Northampton has reopened its store following a £3m refurbishment.
With the expansion and refit of its One Gold Street home, the company has created a luxurious new high-end destination for customers.
The original showroom has been transformed into a dedicated Rolex area over two floors with panoramic windows in the VIP Rolex lounge.
Premium jewellery brands, such as Fabergé, FOPE and Georg Jensen can be seen adorning the window and counter displays alongside existing brands.
Stuart O’Grady, managing director, said: “Since 1919, Northampton has been our home. This town has been very good to us over the years and this is our way of giving something back. We feel as though Northampton is turning a corner. There are a lot of very good things happening in the town and we are excited about what the future holds.
“Investing in our flagship store has been a huge challenge but one we have thoroughly enjoyed and we are delighted with the results. We’ve tried to create a truly special destination retail space to make the customer experience something that you simply cannot replicate online.”
He added: “We wanted to bring a little bit of Bond Street to Northampton and the initial feedback from customers has been amazing. People are now spending longer in store and really enjoying their time here.”
